Indochino.com, not-so-secretly a favorite site of mine, has just launched a new lineup of suits. Unfortunately, this means I’ve missed my chance to get the Oxford Office. Fortunately, it gives me something to talk about, and another excuse to drive the few daily “indochino review” searches to this site. If they ever add a referral program I’ll be in the money.
(Would you believe it, it’s been an hour and this post is already tops for “indochino review.” I bet if I said the words “indochino suit review,” I could rank for that too. Hey Kyle, need an SEO guy?)
My first point, and I apologize to the model for making it, is that I liked it better when their model was faceless. Not because I don’t like the new guy’s face, but because when it was the faceless model it was me in the suit in my mind, and that got me a lot closer to buying it. Plus, how does the first guy feel now that this guy has his face up everywhere? Poor model #1, you’ll always be my favorite.
Another critique, and I critique only because it’s more interesting than saying, “gee, this is wonderful,”is the perplexing “business” and “fashion” suit categories. “Berlin means Business’s” presence until today in the fashion suit section serves to illustrate my point, and their shuffling it into the business suit category only backs me up that much more. Maybe it would make more sense to go with “Casual, Business, Formal.” All of their suits are, after all, quite fashionable.
Also, it would make sense to have both mannequin and on-a-guy shots for all the suits, so that you could put the mannequin shots in the summarized view and have some parallelism in navigation.
On to the clothing itself: Generally good stuff. The silver thing is a bit of an expensive eyesore, and the “Piccadilly Purple Pinstripe” shots make the model look like he’s falling asleep. Also, I’m not sure what differentiates the $400 St. Petersburg Pinstripe from any of the other, similarly-priced pinstripe models. The navy version is 50% cashmere, but $110 cheaper. Then again, pricing always does seem arbitrary. And, there are no more three-buttoners, which is fine by me because I got mine already and now I need a two-button.
Overall, I think they’ve done it again. Another round of nice suits at reasonable prices. If I had the dough and the need I would be all over that, but until they need a new website or they start some sort of affiliate program I guess I’m stuck just writing about them.